RGB vs CMYK
If there was one thing we all learned from “the dress”, is that two people can be looking at the same thing, and can see something very different. The dress divided our shop half of us saw it as gold and white, the other half as black and blue. Our graphics team was not surprised. Every day they deal with color, the perception of color, and managing clients expectations.
Walk into any electronics store and make your way to the television section. Every TV is tuned the same channel, receiving the exact same signal. However, each screen looks different. Some of the TVs have vibrant colors, seemingly perfectly balanced. Others seem too red, or too green. The difference in color and picture quality has just as much to do with the hardware and brand of the television as it does with the individual settings of the device. [Read more…] about The Language of Color: RGB vs CMYK
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